“…Furthermore, interview (e.g., Phoenix, Frosh, & Pattman, 2003;Renold, 2002;Stoudt, 2006), survey (Franklin, 2000), and experimental studies (Carnaghi et al, 2011) suggest that homophobic language goes hand in hand with the endorsement of masculine norms highlighting the deviant nature as well as a call for "punishment" of those individuals that are perceived to deviate from these norms (Pascoe, 2005;Plummer, 2001;Slaatten, Anderssen, & Hetland, 2014). In contrast to homophobic epithets (which carry an insulting and distancing motivation, Carnaghi & Maas, 2006, 2008; see also Allport, 1954;Mullen & Rice, 2003;Leader, Mullen, & Rice, 2009), category labels such as "gay" or "homosexual" are terms used to label a social group characterized by sexual orientation, carrying nowadays less evaluative weight than in the past. Hence, while category labels (for at least most people) have a primarily descriptive/denotative function (i.e., indicating men who love/have sex with other men), homophobic epithets have a defensive or value-expressive function (Herek, 1990;Jewell & Morrison, 2010).…”