“…Much intrinsic knowledge and 'gut feelings' goes into human decision-making, and gut feelings are based on predictable heuristics (Kahneman & Tversky, 1984). Real estate scholars investigate for instance how heuristics cause risk (Wofford, Troilo, & Dorchester, 2010), affect risk perceptions (Dittmann, 2014), which in turn affect housing prices (Freybote & Fruits, 2015), and which settings push decision makers to lean on heuristics (Klamer, Bakker, & Gruis, 2018). While heuristics are often reasonable and can lead to better outcomes when decision makers face uncertainty, they will occasionally lead to solutions that are suboptimal at an individual or social level: As subconscious biases, they will influence decisions independently of applicability in a given situation.…”