Complexity of the ephemeral – snap video chats

Ekman, Ulrik

doi:10.1386/ejpc.5.1-2.97_1

Cited by 8 publications

(6 citation statements)

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“…The behavior of using social media is dynamic since it is constantly changing and changing in an accelerated way (Boyd & Ellison, 2008;Krishnamurthy & Dou, 2008). Then, the message self-destruction modality has become the norm and companies have adapted to the limited attention capacity of these consumers (Ekman, 2015). Greater interaction with the brand results in greater participation and involvement with the contents (Kohler et al, 2011, Mitchell et al, 2016, Wang et al, 2007.…”

Section: Snapchat Usementioning

confidence: 99%

Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase

Dones¹,

Flecha²,

Corrada³

et al. 2018

Esic Market

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This research examines data on 454 participants from the millennial generation. Through the theory of uses and gratifications, the researchers analyze how content strategies employed by the Snapchat impact the use and sharing of content. In addition, motivations for impulsive purchases are analyzed. This exploratory study uses quantitative methodology through an applied survey. The researchers make use of partial least squares structural equations (SMART-PLS). The results contribute to the theory through the identification of gratification factors such as interaction, relationship management, purchase savings, information, interactivity, easy access to content, distraction, creativity, fun and dynamism.

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Section: Snapchat Usementioning

confidence: 99%

Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase

Dones¹,

Flecha²,

Corrada³

et al. 2018

Esic Market

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“…In order to further investigate the relationship between composition of these paralinguistic features at different turn-taking positions, additional tokens were included from tokens of Haha and Lol composed while the social media app Snapchat. Snapchat is a social media app that involves both photo-sharing as well as instant-messaging ( Ekman, 2015 ; Jeong and Lee, 2017 ; Ilbury, 2018 ). As previously mentioned, six participants used Snapchat during their participation in the study, producing a total of 41 Haha s and 71 Lol s. When examining the strings of keystroke and keyburst data from the contexts in which these tokens occurred, they indeed appeared to resemble discrete messages.…”

Section: Resultsmentioning

confidence: 99%

Digital Articulation: Examining Text-Based Linguistic Performances in Mobile Communication Through Keystroke-Logging Analysis

Schneier

2021

Front. Artif. Intell.

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This study examines how text-based mobile communication practices are performatively constructed as individuals compose messages key-by-key on virtual keyboards, and how these synchronous performances (Mobile interface theory: embodied space and locative media. New York, NY: Routledge) reflect the iterative process of constructing and maintaining interpersonal relationships. In doing so, this study reports on keystroke-logging analysis (see Writ. Commun. 30, 358–392) in order to observe how participants (N = 10) composed text as part of everyday mobile communication for the period of one week, subsequently producing 179,996 individual keystroke log-file records. Participants used LogKey, a virtual keyboard application made exclusively for this study to run on the Android mobile operating system. Analysis of keystroke log-file data suggest that timing processes of composing text-messages may differ as participants messaged with different categories of interlocutors, composed on different communication applications, and composed paralinguistic features—such as variants of Lol and Haha Thurlow and Brown, (Discourse Anal. Online, 2003, 1, 1); Tagg, (Discourse of text messaging. 2012, Bloomsbury, UK)—at different turn-taking positions. This evidence suggests that keystroke-logging methods may contribute to understanding of how individuals manage interpersonal relationships in real-time (Please reply! the replying norm in adolescent SMS communication,” in The inside text: social, cultural and design perspectives on SMS. (Norwell, MA: Springer), 53–73); (Beyond genre: closings and relational work in texting,” in Digital discourse: language in the new media. (Oxford: Oxford University Press), 67–85), and suggests future direction for methodologically studying linguistic performances as part of text-based mobile communication.

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“…Sashittal, DeMar y Jassawalla (2016) explican que el contenido efímero genera gratificación instantánea en los Millennials. Entonces, gratificación instantánea a través del consumo de contendidos en el consumidor tendrá como resultado una llamada a la acción (Ekman, 2015).…”

Section: Consumo De Contenido En Snapchatunclassified

“…Sashittal et al (2016) explican que, dentro de las nuevas generaciones, como los Millennials, el uso de contenidos efímeros permite una mayor vinculación. Entonces, el contenido efímero provee una gratificación instantánea en el consumidor provocando así la acción (Ekman, 2015).…”

Section: Motivación De Compraunclassified

Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca

et al. 2019

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El presente artículo tiene como objetivo analizar cómo los factores dinámicos impactan el uso de Snapchat en la generación Millennials. Específicamente, se utiliza la teoría de uso y gratificaciones para analizar cómo la exposición e interacción de contenidos influye en un mayor uso de Snapchat como medio de comunicación con las empresas. En el estudio participaron 453 Millennials residentes en Puerto Rico y usuarios de Snapchat. Se emplearon ecuaciones estructurales, a partir de lo cual se destaca cómo las gratificaciones impulsan la motivación de compra, fortalecen el vínculo y la interacción con las empresas. Adicionalmente, los resultados explican cómo se puede obtener mayor efectividad y receptividad por parte de la generación Millennials a través de Snapchat.

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Complexity of the ephemeral – snap video chats

Cited by 8 publications

References 0 publications

Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase

Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase

Digital Articulation: Examining Text-Based Linguistic Performances in Mobile Communication Through Keystroke-Logging Analysis

Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca

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