2018
DOI: 10.3390/foods7100158
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Complexity on the Menu and in the Meal

Abstract: Complexity is generally perceived to be a desirable attribute as far as the design/delivery of food and beverage experiences is concerned. However, that said, there are many different kinds of complexity, or at least people use the term when talking about quite different things, and not all of them are relevant to the design of food and drink experiences nor are they all necessarily perceptible within the tasting experience (either in the moment or over time). Consequently, the consumer often needs to infer th… Show more

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Cited by 18 publications
(17 citation statements)
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References 72 publications
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“…This added flavor and temporal dimension contributes to variety and perceived complexity of the product to keep the consumer satisfied (Guinard & Brun, ; Havermans & Brondel, ; Rolls, Rolls, Rowe, & Sweeney, ; Weijzen, Zandstra, Alfieri, & de Graaf, ). There is conflicting research about the relationship between perceived product complexity and acceptability, likely because it is both product‐ and consumer‐dependent and it is difficult to define the term “complexity.” There is no consensus on how to define and measure perceived sensory complexity in foods and beverages, but generally the trend follows that products that are perceived to be more complex are associated with higher hedonic values and increased intake (de Graaf et al, ; De Graaf, De Jong, & Lambers, ; Palczak, Blumenthal, Rogeaux, & Delarue, ; Rolls, Van Duijvenvoorde, & Rolls, ; Spence, ; Weijzen et al, ). However, the complexity–hedonic relationship depends on the consumer; for example, Olabi et al found that neophilics prefer complex foods to bland foods and neophobics prefer bland foods to complex foods (Olabi et al, ).…”
Section: Perceived Flavor Complexity Acceptability Satisfaction Anmentioning
confidence: 99%
See 1 more Smart Citation
“…This added flavor and temporal dimension contributes to variety and perceived complexity of the product to keep the consumer satisfied (Guinard & Brun, ; Havermans & Brondel, ; Rolls, Rolls, Rowe, & Sweeney, ; Weijzen, Zandstra, Alfieri, & de Graaf, ). There is conflicting research about the relationship between perceived product complexity and acceptability, likely because it is both product‐ and consumer‐dependent and it is difficult to define the term “complexity.” There is no consensus on how to define and measure perceived sensory complexity in foods and beverages, but generally the trend follows that products that are perceived to be more complex are associated with higher hedonic values and increased intake (de Graaf et al, ; De Graaf, De Jong, & Lambers, ; Palczak, Blumenthal, Rogeaux, & Delarue, ; Rolls, Van Duijvenvoorde, & Rolls, ; Spence, ; Weijzen et al, ). However, the complexity–hedonic relationship depends on the consumer; for example, Olabi et al found that neophilics prefer complex foods to bland foods and neophobics prefer bland foods to complex foods (Olabi et al, ).…”
Section: Perceived Flavor Complexity Acceptability Satisfaction Anmentioning
confidence: 99%
“…There is conflicting research about the relationship between perceived product complexity and acceptability, likely because it is both product-and consumer-dependent and it is difficult to define the term "complexity." There is no consensus on how to define and measure perceived sensory complexity in foods and beverages, but generally the trend follows that products that are perceived to be more complex are associated with higher hedonic values and increased intake De Graaf, De Jong, & Lambers, 1999;Palczak, Blumenthal, Rogeaux, & Delarue, 2019;Rolls, Van Duijvenvoorde, & Rolls, 1984;Spence, 2018c;Weijzen et al, 2008).…”
Section: Perceived Flavor Complexity Acceptability Satisfaction mentioning
confidence: 99%
“…When considering the blending, mixing, fusion, and pairing of ingredients, flavours, and/or culinary techniques, one should also be sensitive to the danger of presenting something that is too complex. Though, that said, it is perhaps surprising how rarely in the world of food and drink one comes across flavour experiences that are described as being 'overly complex' [24,91].…”
Section: Interim Summarymentioning
confidence: 99%
“…2) Smell is also very fragile and complex because it has a rapid and relatively permanent saturation threshold (19), so the stimulus needs to continuously increase to cause the same excitation. This can be a great physiological obstacle, particularly in the long menus of contemporaneous cuisine, more so when pairing food with numerous wines (5,20). 3) Smell is the most-likely determinant of feeding behavior in mammals (21).…”
Section: First Paradigm: Popularizing the Smell And Taste Of Foodsmentioning
confidence: 99%
“…Until the 1960s, gastronomic pleasure was mainly linked to the flavor of foods (see below) through the participation of chemo-and somatosthetic receptors, including those specific for glutamate and amino acids or umami. From the 1960s onward, first the incorporation of sight, touch, and sound to the gastronomic pleasure, and then the progressive understanding of the significant complexity associated to a meal (5) have markedly influenced the culinary pleasure of twenty first century gastronomy (6)(7)(8).…”
Section: Introductionmentioning
confidence: 99%