Component part quality assurance concerns and standards

Abstract

Purpose -The purpose of this paper is to provide practitioners of management with a comparative analysis of how two global firms ensure quality standards in new product development/new product manufacturability processes and manage design changes in reduced product life cycles in the current economic recession. Design/methodology/approach -The firms selected were: Newell Rubbermaid, a high-volume manufacturer with a diverse product offering, designing and manufacturing consumer products for large retail customers, and General Electric Healthcare Coils, a low-volume manufacturer of a niche product for the magnet resonance imaging medical diagnostic systems. This case study presented a review of the quality steps performed when they are faced with a design change to a part, benchmarking their quality processes with the highest industrial standards possible. Findings -The effective managing of engineering change has always been difficult, time consuming, and a regular source of inefficiency and irritation for manufacturers. Best-in-class companies understand that better change processes can drive top-line benefits and the two distinct companies have developed very similar processes through effective industrial benchmarking activities that result in improving speed to market while maintaining high-quality standards. Practical implications -The component part design revision processes are well documented between the two firms, with an appropriate comparative analysis. Originality/value -Corporate management has demonstrated a commitment to component part quality throughout the development and redesigns processes and has earned and maintained the reputation of best-in-class manufacturing in their respective fields. Through successful quality assurances and collaboration processes, the companies studied found stability in a very turbulent financial and service-orientated marketplace.

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