“…For example, visual factors, which have a large impact on choice decisions (Orquin et al, 2021 ), are typically absent. Extant models do not account for consecutive refixations on the same object (Chandon et al, 2009 ; Krajbich et al, 2010 ; Martinovici et al, 2021 ; Yang et al, 2015 ), which is a striking characteristic of scan-paths across a wide range of tasks (Liechty et al, 2003 ; Musalem, Montoya, Meißner, & Huber, 2021 ; Rayner, 1998 ; van der Lans et al, 2008b ).…”