these increasingly diverse non-metropolitan destinations.ABSTRACT Dramatic transformations in the nature of urban economies across the globe have led to the arrival of linked migration streams into destination 'global cities'. This paper extends these theorisations of linked migration streams into the rural context by examining the overlap between baby boomer and Hispanic migration streams into nonmetropolitan counties and across spatial scales. We argue that boomers arriving in non-metropolitan destinations are likely to stimulate demand in personal and household services, construction, restaurants, and other service sectors, and such demands are akin to those precipitated by economic restructuring in global cities. Just as immigrants fl ock to global cities to fi ll labour demand in burgeoning service sectors, we argue Latinos are arriving in certain non-metropolitan destinations in response to growing service demands brought about by recently arriving boomers. Our exploratory analysis documents the extent to which these migration streams converge in rural America, and describes the residential geographies that emerge in the wake of such migration. The analysis identifi es 75 counties in which these migration streams overlap, and these counties are distinct in terms of geographical distribution and economic structure. Within these counties, however, there is considerable residential separation between these two populations, leading to new questions concerning community integration and fragmentation in