We study the critical properties of scalar field theories in d+1 dimensions with O(N) invariant interactions localized on a d-dimensional boundary. By a combination of large N and epsilon expansions, we provide evidence for the existence of non-trivial O(N) BCFTs in 1 < d < 4. Due to having free fields in the bulk, these models possess bulk higherspin currents which are conserved up to terms localized on the boundary. We suggest that this should lead to a set of protected spinning operators on the boundary, and give evidence that their anomalous dimensions vanish. We also discuss the closely related long-range O(N) models in d dimensions, and in particular study a weakly coupled description of the d = 1 long range O(N) model near the upper critical value of the long range parameter, which is given in terms of a non-local non-linear sigma model. By combining the known perturbative descriptions, we provide some estimates of critical exponents in d = 1.