The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Tunable gel phase materials with novel properties such as switchable rheology and controlled flow characteristics are an emerging topic of interest in potential applications as diverse as pharmaceutical crystallization, catalysis, drug delivery and controlled release, wound healing, and stabilization of drilling mud [1][2][3][4][5][6][7][8][9] . Within this context supramolecular low molecular weight gelators (LMWG), with their reversible and dynamic intermolecular interactions are achieving increasing prominence [10][11][12][13][14][15] . Work on switchable gels includes 2 systems involving photo-, pH, and redox based switching, ultrasound induced gelation, and switchable catalysis [16][17][18][19][20][21][22][23] . In order to systematically develop smart materials with controllable and well understood changes in bulk properties, an understanding of the intermolecular interactions in the system and the way in which they engage in hierarchical self-assembly in order to produce emergent morphologies with complex behavior is required. The link between even primary supramolecular interactions and bulk material properties is often unclear, however. Recent work has highlighted some simple approaches to controllable or smart materials that have met with considerable success. A key theme in particular is setting up a 'tipping point' in a system comprising competing intermolecular interactions which contribute to either gel assembly or gel dissolution. In this way a number of research groups have shown that anion binding in competition with urea self-assembly can be used to 'turn-down' and ultimately 'turn-off' gelation behavior 24,25 . Interestingly, in alternative systems, anion binding has also been used to induce gelation 26,27 . In a similar way metal coordination has also been used to tune gel properties 25 . In a series of bis(urea) gels we have shown how a combination of metal-and anion-binding can allow comprehensive control over the system. Competitive anion binding reduces gel strength by inhibiting urea -tape hydrogen-bond formation [28][29][30][31] .Conversely, metal coordination in pyridyl-urea compounds results in metal binding to the pyridyl group which suppresses the alternative, gel-inhibiting urea-pyridyl hydrogenbonding interaction, freeing the urea groups to form fibrils, and hence gels, as a result of the urea tape hydrogen-bonding motif [32][33][34] . These competitive interaction modes are summarised in Figure 1. 3