2022
DOI: 10.33386/593dp.2022.6-2.1611
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Compras impulsivas de nuevos productos: un análisis empírico del sector comercial de la provincia de Tungurahua

Abstract: Las compras impulsivas de nuevos productos se han convertido en un elemento clave para los empresarios del sector comercial, ya que, por las emociones que los consumidores expresan, la demanda de los productos posicionados en el mercado incrementa, por tal razón, las ventas suben significativamente. Por ello, el objetivo de esta investigación fue analizar el comportamiento de la adquisición de nuevos productos en las empresas comerciales de la provincia de Tungurahua. Se utilizó el modelo estadístico de anális… Show more

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“…Perceived emotional value involves the subjective assessment of feelings of connection and well-being that current consumers in regions of exceptional longevity associate with organic foods [2,21,[45][46][47]. Here, the emotional usefulness and symbolic expressiveness of cultural and environmental preservation options are incorporated [48][49][50].…”
Section: Theoretical Framework and Hypotheses Developmentmentioning
confidence: 99%
“…Perceived emotional value involves the subjective assessment of feelings of connection and well-being that current consumers in regions of exceptional longevity associate with organic foods [2,21,[45][46][47]. Here, the emotional usefulness and symbolic expressiveness of cultural and environmental preservation options are incorporated [48][49][50].…”
Section: Theoretical Framework and Hypotheses Developmentmentioning
confidence: 99%