Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition

Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play

“…The impact of online reviews on sales of utilitarian products, compared with that on sales of hedonic products, is relatively high due to the focus on product functionality rather than on individual preferences in product evaluations [38]. Similarly, such an impact is more significant in the evaluation of search products [31,39], whose quality can be evaluated before consumption (e.g., a calculator), than in that of experience products (e.g., wine), whose quality can only be determined after consumption [36,40].…”

The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis

“…We assumed that there might be differences according to the product class in which consumers make their decisions because previous research has shown differences in the influence of recommendations related to the product class (e.g., [29,46] Because subjects had to manage two shopping tasks during our experiment, we expected that their choices might be correlated due to the repeated treatment. This circumstance did not cause any problems when we analyzed the two purchase scenarios separately.…”

The deeper, the better? Effect of online brand community activity on customer purchase frequency

“…In particular, the focal firm in our study manufactures and sells apparel, which is an experience product in academic terms. Previous studies have typically argued and demonstrated that consumers respond differently to experience and search products [41]. In addition, researchers have also indicated that customers' purchase behavior regarding products and services can differ [31,58].…”