Comprehensive Exploration of Ecopreneurship Principles for Sustainable Business Practices
Awa Awa,
Chandra Ayu Pramestidewi,
Ayi Jamaludin Aziz
Abstract:Ecopreneurship is about producing environmentally friendly products and technologies, where innovation and market orientation align with sustainability and ecological awareness. Ecopreneurship is important because environmental innovation is a potential competitive advantage. However, there are still many parties who do not know, understand, apply, and practice the principles of ecopreneurship properly, which can create sustainable businesses. No comprehensive research on ecopreneurship principles has been con… Show more
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