An attempt to answer the question of the current and future role of wind tunnel experiments in CFD validation is derived by using a selection of typical examples of suited experiments in the field of unsteady aerodynamics at subsonic flow regimes. Such examples concern 2D/3D flows over airfoils, cylinders, as well as tapered wings, and illustrate the three‐folded role of experiments. The three folds consist in providing a detailed description of the physics of complex flow phenomena, constituting reliable databases, and establishing reference comparisons for the CFD validation, both on global and local aerodynamic fields. Some points of interest, for instance integrating the use of wind tunnel experiments and CFD approaches, are also discussed including the evaluation of uncertainties in experimental and numerical results and requirements to yield efficient experimental databases.