The hemagglutinin-neuraminidase (HN) protein of paramyxoviruses carries out three different activities: receptor binding, receptor cleaving (neuraminidase), and triggering of the fusion protein. These three discrete properties each affect the ability of HN to promote viral fusion and entry. For human parainfluenza type 3, one bifunctional site on HN can carry out both binding and neuraminidase, and the receptor mimic, zanamivir, impairs viral entry by blocking receptor binding. We report here that for Newcastle disease virus, the HN receptor avidity is increased by zanamivir, due to activation of a second site that has higher receptor avidity. Only certain receptor mimics effectively activate the second site (site II) via occupation of site I; yet without activation of this second site, binding is mediated entirely by site I. Computational modeling designed to complement the experimental approaches suggests that the potential for small molecule receptor mimics to activate site II, upon binding to site I, directly correlates with their predicted strengths of interaction with site I. Taken together, the experimental and computational data show that the molecules with the strongest interactions with site I-zanamivir and BCX 2798-lead to the activation of site II. The finding that site II, once activated, shows higher avidity for receptor than site I, suggests paradigms for further elucidating the regulation of HNs multiple functions in the viral life cycle.Paramyxoviruses, including human parainfluenza virus type 3 (HPIV3) and the avian paramyxovirus Newcastle disease virus (NDV), possess an envelope protein hemagglutinin-neuraminidase (HN) that has receptor-cleaving as well as receptorbinding activity. HN is also essential for activating the fusion protein (F) to mediate the merger of the viral envelope with the host cell membrane. For both HPIV3 and NDV, this one molecule carries out three different but critical activities at specific points in the process of viral entry, and understanding the regulation of these activities is key for the design of strategies that block viral entry (19).We have previously used a small molecule receptor mimic, zanamivir (4-guanidino-neu5Ac2en [DANA]), to probe paramyxovirus active sites and found distinctions between HPIV3 HN and NDV HN that are manifested by differences in the sensitivity of individual HN functions to zanamivir. Zanamivir can reversibly occupy the neuraminidase active site/receptor-binding site of HPIV3 HN (17). The compound was originally developed as an influenza neuraminidase inhibitor and has a sialidase K i (M) of approximately 1 ϫ 10 Ϫ9 for the influenza A neuraminidase (13). The K i for the parainfluenza virus neuraminidases is lower, approximately 8 ϫ 10 Ϫ4 for HPIV2, the virus for which values have been obtained (13).For HPIV3, zanamivir inhibited both the receptor-binding function and the neuraminidase function of HN (12) but had its primary anti-infective effect by blocking receptor binding and thus impairing entry. A mutation at the active site (T193I...