Computer Multimedia Network Assisted Teaching Reform of Chinese Language and Literature Major

Abstract

In the context of continuous improvement and upgrading of big data technology, sports product marketing has ushered in new development opportunities, as well as difficulties and challenges. This article uses research methods of literature and logical analysis to sort out the development process of sports product marketing in the Internet era, analyze the opportunities and dilemmas of sports product marketing under the background of big data, and propose the use of scientific and technological research and development to promote sports brand promotion and online and offline integration promote optimization strategies such as market promotion and promotion of business model innovation with the big sports industry ecology.