“…We note that by using the information correctly, educational organizations can define procedures and policies aimed to maintain a strong relationship with the stakeholders (Payne, 2006;Piedade & Santos, 2010). The models and methodologies discussed thus far have shown to be essential to promote the personalization of users' experiences and outcomes, e.g., learning processes, teachers' performance, and competencies (Pedró, Subosa, Rivas, & Valverde, 2019;Sánchez, Domínguez, Blanco, & Jaime, 2019;Yadav & Berges, 2019).…”