Web performance is a hot topic, as many studies have shown a strong correlation between slow webpages and loss of revenue due to user dissatisfaction. Front and center in Page Load Time (PLT) optimization is the order in which resources are downloaded and processed. The new HTTP/2 speciication includes dedicated resource prioritization provisions, to be used in tandem with resource multiplexing over a single, well-illed TCP connection. However, little is yet known about its application by browsers and its impact on page load performance.This article details an extensive survey of modern User Agent implementations, with the conclusion that the major vendors all approach HTTP/2 prioritization in widely diferent ways, from naive (Safari, IE, Edge) to complex (Chrome, Firefox). We investigate the performance efect of these discrepancies with a full-factorial experimental evaluation involving eight prioritization algorithms, two of-the-shelf User Agents, 40 realistic webpages, and ive heterogeneous (emulated) network conditions. We ind that in general the complex approaches yield the best results, while naive schemes can lead to over 25% slower median visual load times. Also, prioritization is found to matter most for heavy-weight pages. Finally, it is ascertained that achieving PLT optimizations via generic serverside HTTP/2 re-prioritization schemes is a non-trivial task and that their performance is inluenced by the implementation intricacies of individual browsers.