Concept Generation for Design Creativity

Editorial

“…Thus, the students reinterpreted those abstract items to generate the architectural thesis concept similar to the theory of Mugerauer (1995; in terms of different levels of the interpretation. In this regard, the students used the subjective approach to generate the concept slightly similar to the finding of Nishols and Stich (2003), also with the composition (Taura & Nagai, 2013) form to integrate with the previous knowledge. Therefore, the findings of the research were in the same alignment to the theory of Van Bakel (1995) as the personal design behaving that in the research paraphrased in terms of the personal procedure in the design process.…”

“…Lawson argued that the design term indicates both production and process although the discovery of the design process has been a difficult task (Lawson, 2005). A comparative study on concept creation highlighted a specific stage in both engineering and architecture, which is called in term of concept (Taura & Nagai, 2013).…”

“…In another example, the study theorized the design activities in terms of the research 'in design, by design, and for design' (Frayling, 1993, p. 5). There are multiple studies that highlighted the method of concept generation into two approaches including the problem-driven (Taura & Nagai, 2013) and inner-sense-driven approaches (Nichols & Stich, 2003), which the problem-driven applies for the decomposition approach based on the analysis process, however, the inner-sense-driven for the compositional phenomenon (Taura & Nagai, 2013) grounded on a combination. In other words, the decomposition refers to the analytical activities by the designer in the early stages of the design; however, the composition implies to the accumulation of the personal perception of the designer in the design stage.…”

“…In other words, the decomposition refers to the analytical activities by the designer in the early stages of the design; however, the composition implies to the accumulation of the personal perception of the designer in the design stage. Taura and Nagai (2013) highlighted two general methods for the concept presentation including visual and linguistic. The visual method refers to an imaginary cognition process; however, the linguistic implies the lexicon and semantic expression.…”

Patent stimuli search and its influence on ideation outcomes

“…Design creativity is the ability of an agent to address a design opportunity by developing outcomes that are both novel and useful (Sarkar & Chakrabarti 2011). Concept generation is an early phase in the design process where solution principles are conceived to address design opportunities (Jensen et al 2009;Taura & Yukari 2012). Concept generation is a significant phase of the design process because a successful product is likely to be an outcome of an exploration of a variety of solution principles (Pahl & Beitz 2013).…”