“…Despite the evidence that businesses, especially large corporations, have steadily increased the volume of corporate responsibility and sustainability information in their corporate reports (Gray, et al, 1995;KPMG, 2005;2008;, concerns endure that for many, corporate responsibility reporting remains a mask behind which 'business as usual' continues, unreconstructed (Christian Aid, 2004;Gray, 2006). Some organisations have attempted to capture the agenda and redefine the terminology to make it appear that sustainability is easily managed and delivered (Ball, et al, 2000;Gray, 2006;Muir, et al, 2002;O'Dwyer, 2003), and others have challenged its usefulness as a concept (Lélé, 1991;Robinson, 2004) .…”