“…Scientists are increasingly being called upon to communicate more clearly, strategically, and frequently with the general public (Bucchi, 2013; Davies, 2008; Dudo, 2012; Poliakoff & Webb, 2007; Sharon & Baram-Tsabari, 2014; Varner, 2014) through many forms of outreach (Besley, Dudo, & Storksdieck, 2015; Fischhoff & Scheufele, 2014; Sommer & Maycroft, 2008). The needs, intentions, and strategies behind scientists’ public outreach are manifold (Fischhoff & Scheufele, 2013) and reflect a variety of motives and objectives, including informing and exciting the public about science (Davies, 2008; Dudo & Besley, 2016), defending science (Fischhoff & Scheufele, 2014), building trust in scientists (Dietz, 2013; Goodwin & Dahlstrom, 2014), influencing policy (Goodwin, 2014; Sommer & Maycroft, 2008; Uhlenbrock, Landau, & Hankin, 2014), and enhancing their careers (Davies, 2008; Nisbet & Markowitz, 2015; Sommer & Maycroft, 2008). Outreach methods include being interviewed by journalists, blogging or using social media (Shema, Bar-Ilan, & Thelwall, 2012), participating in public forums, visiting schools, and producing content directly for mainstream news media in the form of opinion pieces and commentaries (Bauer & Jensen, 2011; Davies, 2008; Liang et al, 2014; Peters, 2013).…”