“…This element of CIMO logic determines or infers the effect of an event by comparing interventions in different contexts. As a result, the flaring of operations through multi-stakeholders [1,69], value creation and capturing [82,83,135], competitive advantage [58], and reconfiguration of BM [1], Chiappetta Jabbour et al, [25,44], Jabbour et al, [57] while redefining the supply chain management [8,72] has been widely investigated to produce a desirable result. However, it has been noted that only a few authors have presented the adoption of CE principles in the servitisation approach using BMC.…”