2024
DOI: 10.1177/23294906241301364
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Conceptual Framework for Teaching Business Writing via Social Media

Nhan Phan

Abstract: This article presents a conceptual framework for enhancing business writing skills through social media integration in business communication education. By embedding platforms like LinkedIn and Twitter, the framework promotes essential competencies such as clarity, audience awareness, and professional tone. Five core principles—constructivist learning, digital literacy, ethical writing practices, real-time feedback, and collaborative writing—underpin this framework, emphasizing experiential learning that bridg… Show more

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