“…Conceptual modeling is about deciding what to model and how to model it (Robinson, 2004;Law, 2007). While there is no overall agreement in the simulation community about the role of CM in DES studies (van der Zee et al, 2010;van der Zee et al, 2011) a number of authors prescribe how to undertake CM (Pace, 1999(Pace, , 2000Balci and Ormsby, 2007;Robinson, 2008a,b;Kotiadis, 2007).…”