Conceptual Principles of Pricing in the Aerated Concrete Market in Ukraine in the Context of Economic Cyclicality

Abstract

The purpose of the paper is to identify patterns of influence of macroeconomic and sectoral factors on the dynamics of prices of aerated concrete products during 2015-2020. The method of factor analysis was used to identify the degree of influence of a number of macroeconomic indicators and raw material prices on the pricing of aerated concrete products. Using the graphical method, the patterns of change in the growth rate of aerated concrete prices at different phases of the economic cycle during this period were identified. Methodology. The study is based on the identification of correlation regression relationships between the price of aerated concrete products and raw materials for their production and some macroeconomic factors, as well as on the analysis of changes in the degree of influence of relevant factors on aerated concrete prices at different phases of the economic cycle. Re-search results. The article summarizes the theoretical approaches to the classification of pricing factors, defines the time limits of the phases of economic cycles in the economy of Ukraine during 2014-2020, identifies the main factors of price formation in the aerated concrete market of Ukraine and analyses the degree of their impact on prices of aerated concrete products in 2015-2020. Practical implications consist of identifying a number of correlations, as well as trends in aerated concrete prices at different phases of the economic cycle, which can be used to improve pricing in the construction industry. Value/originality Methodological approaches used for factor analysis of pricing of aerated concrete products can be used for timely price adjustment within the chosen pricing strategy, based on forecasts of macroeconomic development of the economy.