Conceptual Review on Penetration Strategy on the Performance of Manufacturing Industry in North West Nigeria

Abstract

Over the past forty years, academics and corporate organizations have become interested in the conceptual dimensions of penetration strategy and performance in an organisational setting but its conception has been evolving. Hence, this current study has thoroughly reviewed the available literatures to glean every aspect of dimensions of penetration strategy that might have an effect, both directly and indirectly, on the performance of an organisational setting. This however, needs to be validated using empirically quantitative measures. This study, through examination of the multidimensionality of penetration strategy and performance from the existing entrants' literature, and it is evident that the various penetration strategies are having a positive impact on the market and the calibre of performance in the organization. A substantial body of material, mostly from numerous publications, has been incorporated in order to explore the various challenges linked to penetration strategy that are discussed in this research. Only researches that were published in the previous 40 years were included in the study to keep it current. Few penetration strategy dimensions have been used in previous research studies to explain various manufacturing theory systems that directly affect industry performance. This study's conceptual framework, where authors tried to develop a construct with aspects that directly or indirectly influence penetration technique, is innovative.