Conceptualizing and measuring pathways for how object attachment affects willingness to pay (WTP)

He, Sharlene; Anderson, Eric T.

doi:10.1016/j.copsyc.2020.09.008

Cited by 12 publications

(12 citation statements)

References 27 publications

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“…WTP is defined as the maximum amount of money that people are willing to pay for a project and is a conditional assessment consisting of a hypothetical survey that directly asks the amount an individual would be willing to pay [ 9–11 ]. In China, COVID-19 vaccines are currently available free of charge, however, based on the conditional valuation approach, a hypothetical scenario for individuals with ongoing outbreaks is provided, in which the cost of the vaccine is paid for by the individual [ 12 ].…”

Section: Introductionmentioning

confidence: 99%

The main decision-making competence for willingness-to-pay towards COVID-19 vaccination: a family-based study in Taizhou, China

Luo

Zhang

Jiang³

et al. 2022

Annals of Medicine

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Purpose This research aimed to explore individuals’ willingness to pay (WTP) and studied the role of family decision makers in WTP for COVID-19 vaccines. Methods A self-administered online questionnaire evaluating the willingness of community residents to pay for booster vaccination of COVID-19 vaccine was conducted among families in a community in Taizhou, China. The logistic regression model was performed to identify the factors associated with WTP for the COVID-19 vaccines, and all data were analysed by R software, version 4.1.0. Results 44.2% and 43.7% of 824 community residents were willing to pay for the first two doses and the booster dose of the COVID-19 vaccine, respectively. Decision-makers were more willing to pay for both the first two doses and the boost dose of the COVID-19 vaccines, with OR (95%CI) being 1.75 (1.25–2.47) and 1.89 (1.34–2.67), respectively. Besides, participants’ WTP for COVID-19 vaccines were also associated with their occupation and monthly household income. Conclusion This study found that family decision-makers were more willing to pay for both the first two doses and the booster dose of COVID-19 vaccines in Taizhou, China. To improve the WTP for COVID-19 vaccines, public policy programs need to conduct a comprehensive cost-benefit analysis and focus on the role of family decision makers in vaccination. Key Messages A study evaluating the willingness of community residents to pay for booster vaccination of COVID-19 vaccine was conducted among families in a community in Taizhou, China. Family decision-makers were more willing to pay for both the first two doses and the booster dose of COVID-19 vaccines. To improve the WTP for COVID-19 vaccines, public policy programs need to conduct a comprehensive cost-benefit analysis and focus on the role of family decision-makers in vaccination.

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Section: Introductionmentioning

confidence: 99%

The main decision-making competence for willingness-to-pay towards COVID-19 vaccination: a family-based study in Taizhou, China

Luo

Zhang

Jiang³

et al. 2022

Annals of Medicine

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“…Willingness to pay (WTP), a method for estimating the maximum amount individuals are willing to allocate to programs, services, and health technologies, can provide a reference for future vaccine demand projections and pricing. 5 WTP is a contingent valuation and includes a hypothetical investigation by directly asking subjects the maximum amount they are willing to pay for the commodity in question. 6 From the conceptual viewpoint, the WTP method assumes that subjects’ well-being relies on both earnings and health.…”

Section: Introductionmentioning

confidence: 99%

Why do parents willingness-to-pay to vaccinate their children against COVID-19? A real-world evidence in Taizhou, China

Tung

Lin

Yan

et al. 2022

Human Vaccines & Immunotherapeutics

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Purpose This population-based cross-sectional study was conducted to explore whether parents are willing to pay to vaccinate their children against COVID-19 in China. Methods With a self-administered online questionnaire, we investigated parents’ willingness to pay for their children to be vaccinated against COVID-19 in Taizhou, China. Of the 1,845 parents who answered the structured questionnaire when they received an e-mail or e-poster invitation, 1788 samples with valid data underwent data analysis. Results A total of 66.1% of parents reported being willing to pay to inoculate their children with the COVID-19 vaccine. After adjustment for confounding factors, lower education level, one-child family (yes vs. no, OR = 1.35, 95%CI: 1.04–1.74), knowledge score of vaccination against COVID-19 (high vs. low, OR = 1.31, 95%CI: 1.01–1.69), awareness of the permitted use of the vaccine (yes vs. no, OR = 1.51, 95%CI: 1.16–1.97), and willingness to pay for a COVID-19 vaccine for themselves (yes vs. no, OR = 16.31, 95%CI: 12.59–21.14) were significantly associated with parents’ willingness to pay for their children. Conclusion We found that a moderate proportion of parents reported unwillingness to pay for their child to be vaccinated against COVID-19. The results indicate that further detailed assessment and more health education planning are required to increasing parents’ WTP for the vaccination of children in China.

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“…This concept could also provide a reference for vaccine demand projections and pricing. 6 WTP is a contingent valuation. It includes an imagined estimation that allows individuals to provide the maximum cost they would be willing to pay for a medical service using a structured questionnaire.…”

Section: Introductionmentioning

confidence: 99%

Willingness-to-pay for a booster dose of inactivated SARS-CoV-2 vaccine in Taizhou, China

Tung

Lin

Yan

et al. 2022

Human Vaccines & Immunotherapeutics

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This study was conducted to ascertain whether people in China would be willing to pay for an inactivated COVID-19 vaccine booster dose. An online survey estimating participants' willingness to pay (WTP) for a booster dose of COVID-19 vaccine was conducted in Taizhou, China. The participants received ane-mail or e-poster on WeChat. A total of 1576 subjects participated the survey. A total of 66.4% (1046/1576) of the respondents were willing to pay for a booster dose of COVID-19 vaccine for themselves. Using binary logistic regression analysis, the following factors were significantly related to a WTP for a booster dose of COVID-19 vaccine: 1) confidence in the safety of the COVID-19 vaccines (high vs. low, OR: 4.30, 95%CI: 1.61–11.43), 2) confidence in the preventive effectiveness of the COVID-19 vaccines against SARS-CoV-2 virus (moderate vs. little, OR: 1.76, 95%CI: 1.30–2.38; great vs. little, OR: 2.244, 95%CI: 1.62–3.12), and 3) COVID-19 vaccine hesitancy (unhesitant vs. very unhesitant, OR: 0.67, 95%CI: 0.45–1.02; hesitant vs. very unhesitant, OR: 0.29, 95%CI: 0.19–0.44; very hesitant vs. very unhesitant, OR: 0.09, 95%CI: 0.03–0.27). This study revealed that a moderate proportion of participants responded that they would be willing to pay for a booster dose of COVID-19 vaccine. These findings suggest the importance of a detailed assessment and a health education plan that better understands the population’s risk perception as well as the potential health risks in China.

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Conceptualizing and measuring pathways for how object attachment affects willingness to pay (WTP)

Cited by 12 publications

References 27 publications

The main decision-making competence for willingness-to-pay towards COVID-19 vaccination: a family-based study in Taizhou, China

The main decision-making competence for willingness-to-pay towards COVID-19 vaccination: a family-based study in Taizhou, China

Why do parents willingness-to-pay to vaccinate their children against COVID-19? A real-world evidence in Taizhou, China

Willingness-to-pay for a booster dose of inactivated SARS-CoV-2 vaccine in Taizhou, China

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