“…Yet, the authors conclude that movement toward a hybrid communication strategy that includes both social media and nonsocial media outlets is crucial for organizational sustainability, particularly for those nonprofits targeting different age groups, as the use of social media platforms for marketoriented activities allows nonprofits to attract and maintain donors and generate more earned income while also expanding their social impact. Horne et al (2021) examine U.S. social service funding programs for which nonprofit organizations are eligible recipients to determine the extent to which such programs promote the use of evidence by nonprofits to improve their youth development programming in terms of needs assessment, program design, program implementation, program evaluation, and knowledge dissemination. By recognizing the competing goals that federal funding agencies face of promoting the use of evidence to accomplish more effective and efficient programming and fostering innovation and community-specific adaptation in service provision, the authors find that federal funding of nonprofit social services appears to be rather successfully balancing these important goals through the promotion of broad types of evidence use, low levels of coerced use of evidence, and encouraging the prescriptive use of evidence for program design while also fostering innovation.…”