Conceptualizing business models in industrial networks

Alliance strategy: context, process, and requirements

“…Content of network value creation tends to be quite generic and sparse. It can be found in research on industry recipes (Rosa et al, 1999;Spender, 1989), public-private cooperation (Klijn, 2010), interlinked business models (Bankvall et al, 2017;Nenonen and Storbacka, 2010), smart business networks (Van Heck and Vervest, 2007) and visionary theorizing on for instance shared value creation (Porter and Kramer, 2011).…”

“…In industrial marketing, innovation can be understood as human-centric processes effectuating changes to business models and value propositions (Simmons et al, 2013). With some exceptions (Bankvall et al, 2017), most of this work remains at the organizational level. Process seems instrumental to achieving better content, and could be interpreted as 'how things actually went' (performative view (Garud et al, 2014)), or as prescriptive steps in a design process (Franca et al, 2017).…”

“…Communicating the solution's complexity to members of networked organizations is a challenge, but it seems important to relate the solution to the going business complexity of '… already activated and interdependent solutions' (Waluszewski and Håkansson, 2007). In fact, researchers point at the intricacies of interdependent business models (Bankvall et al, 2017;Sydow et al, 2015).…”

“…Across organizations, business models can become networked as they focus on for instance a collective vision (Julkunen, 2016), or complex customer solutions and integrated value chain management (Möller and Rajala, 2007). Researchers propose firm-centric versus network-embedded business models to denote the extent to which an organization's success depends on others (Bankvall et al, 2017).…”

“…Contradiction between organizational and alliance narratives implies that the collective narrative has detrimental effects on organizational narratives or vice versa. For instance, over time, effectiveness of a firm-centric or a network-level business model may deteriorate or get disrupted (Håkansson and Lundgren, 2006;Bankvall et al, 2017). Another example would be cooperation leading to a loss of knowledge required for an organizational narrative (Loebbecke et al, 2016).…”