Conceptualizing European Society on Non-Normative Grounds

Krossa, Anne Sophie

doi:10.1177/1368431009103711

Cited by 19 publications

(3 citation statements)

References 10 publications

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“…While Giddens (1991) and Ritzer (2004b) would tend to see globalisation as a homogenising and standardising phenomenon interpreted by Albrow (1992, p. 248) as a "the process whereby the population of the world is increasingly bonded into a single society" others like Kloos and de Silva (1995) would argue that this view fails to represent the multiplicity of local, regional and other realities. More recently, a new wave of critical thinkers (Almas and Lawrence, 2003;Krossa, 2009) appears to have revisited these sociological convergence theories of globalisation to argue that, in fact, they grossly oversimplify the magnitude of the interaction between the global and the local. Indeed, Robertson (1995Robertson ( , 1996 developed the term "glocalisation" to point out that global forces do not override locality and that homogenisation and heterogenisation are both crucial features of modern life.…”

Section: Globalisationmentioning

confidence: 99%

Localisation as a marketing strategy for small retailers

Coca‐Stefaniak

Parker

Rees

2010

International Journal of Retail &Amp; Distribution Management

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Purpose -Globalisation as a competitive marketing strategy can only offer a limited explanation for the behaviour of organisations. This is particularly applicable in the case of business and marketing strategies for small and medium-sized organisations in the retail sector. Terms such as "localisation" have been coined by researchers but the concept is yet to receive a valid interpretation as a marketing strategy from the perspective of the small retailer. This paper seeks first, to understand how "localisation" impacts on the business practices and marketing strategy of small retailers in Spain and Scotland. Second, the results should help lessen the gap between the concepts of globalisation and the localisation. Design/methodology/approach -This explorative, comparative qualitative paper explores business practices and marketing strategies by small retail business owners in Seville (Spain) and Perth (UK) and the role of localisation, using three key themes -place, people and promotion. Findings -This paper suggests that place attractiveness, word-of-mouth customer-to-customer marketing, customer service beyond simple product advice, community embeddedness and informal but meaningful interpersonal relations between shop owner and customers are some of the key pillars of the "localisation" strategic marketing approach pursued by small retailers in Perth and Seville. This indicates a counterbalance to globalisation. Originality/value -The pursuit of a deliberate localisation approach by small retailers may be key to their sustainable competitiveness in the knowledge that these elements would not be easily replicated by larger or global retailers.

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Section: Globalisationmentioning

confidence: 99%

Localisation as a marketing strategy for small retailers

Coca‐Stefaniak

Parker

Rees

2010

International Journal of Retail &Amp; Distribution Management

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“…Such decentralized strategies can put hotel management into a closer dialogue with local consumers (Cline, 2002;Yu et al, 2013). Jansen-Verbeke (1996) and Krossa (2009) argue that the globalization of consumer preferences does not necessarily imply convergence in management practices. Globalization (or convergence) and localization (or divergence) are two extremes in the formation of company strategies.…”

Section: Introductionmentioning

confidence: 99%

Globalization or localization of consumer preferences: The case of hotel room booking

et al. 2014

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The purpose of this study is to investigate potential differences in attitudes between Chinese and Western tourists toward various hotel room reservation policies. The study is meant to help the revenue managers of international hotel companies make informed choices on whether to pursue a globalized or a localized approach in the design of hotel room rates and rate restrictions. Three ranges of room prices and four types of rate restrictions are evaluated. The rate restriction policies considered are: a) rule type, b) advance requirement, c) refundability, and d) changes allowed. The results of customer surveys show that the Chinese and Western respondents do not express significantly different preferences concerning room rates, advance requirement, rule type, or refundability. They differ significantly only concerning the changes allowed policy. This result indicates that revenue managers of international hotel companies can take a globalized approach in designing rate restrictions. The identification of these customer preferences provides hotel revenue managers with empirical data on the attitudes of culturally diverse consumers, and this information can enable the design of hotel pricing policies that attract consumers in the global market.

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“…It is evident that the notion of Europe as a society does not make a great deal of sense if one presupposes the national societies as the main reference points for the notion of society (see Eder 2014, Fligstein 2008, Krossa 2009, O'Mahony 2014. Clearly there is more or less nothing comparable on a European scale to the traditional notions of French or British society.…”

Section: Introductionmentioning

confidence: 99%

The making of European society: contesting methodological nationalism

Delanty

2015

Innovation: The European Journal of Social Science Research

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The paper is concerned with the problem of 'society' and in particular with the notion of 'European society.' Rather than reject the possibility of society, it draws on theories of the social as networks. The thesis proposed is that the concept of society should rather be understood as a relational field of interconnections. It is argued that this is highly relevant to the analysis of Europe conceived of in terms of a society. This approach can be seen as an alternative to methodological nationalism. The paper applies a network conception of society to Europe with the emphasis on the on the nineteenth century. In this account, European society is not something that was produced by European integration. Rather than see European society as a recent development, it is argued that the field of tensions between capitalism and democracy constituted the major elements that shaped a European model of society.

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Conceptualizing European Society on Non-Normative Grounds

Cited by 19 publications

References 10 publications

Localisation as a marketing strategy for small retailers

Localisation as a marketing strategy for small retailers

Globalization or localization of consumer preferences: The case of hotel room booking

The making of European society: contesting methodological nationalism

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