The aim of this research is to define a maturity assessment model for SMEs and apply it to a company in the consumer goods sector, as well as to outline an I4.0 implementation roadmap considering the company's business strategies. The literature shows that there is a lack of studies focusing on applying maturity assessment models in SMEs, as they are more adherent to the large corporation scenario. Thus, this research assesses the developed maturity models and selects the one that can best be applied to the case study. Through a search in the main literature databases, we listed the main maturity models that can be applied in SMEs. Through an assessment of models and guidelines from other research, we selected the IMPULS maturity model for this case study. After applying the maturity model, the company studied was classified at maturity level 1, that is, the company is considered a beginner. Thus, focusing on the next 3 years of work, a roadmap was designed focusing on the 3 main dimensions with gaps in the assessment.