Conceptualizing the Dissolution of a Social Marketing Sponsorship

Dickson, Geoff; O’Reilly, Norm; Walker, Matthew

doi:10.1080/24704067.2018.1441738

Cited by 9 publications

(8 citation statements)

References 86 publications

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“…The limited existing literature on the alliance termination stage, finally, has explored the different types of alliance termination (Madhok et al , 2015; Makino et al , 2007; Min, 2017; Schmoltzi and Wallenburg, 2012), the factors contributing to termination (Gundolf et al , 2018; Pangarkar, 2003, 2009; Sadowski and Duysters, 2008; Shi, 1998; Tsang and Yip, 2007; Yamanoi and Cao, 2014; Zhao and Wang, 2017) and the mode of alliance termination (Pangarkar, 2009; Pedada et al , 2020; Reuer and Zollo, 2005; Sadowski and Duysters, 2008). Compared to the other three stages of alliances (Christoffersen, 2013; Cui, 2013; Dan and Zondag, 2016; Dhir et al , 2021; Dickson et al , 2018; Ferreira and Franco, 2019; Polidoro et al , 2011), the literature on alliance termination remains relatively underexplored. However, an increasing global trend toward alliance termination has encouraged academicians to attend to this stage, and research focused on this domain is gradually increasing (refer to Figure 1).…”

Section: Overview Of the Alliance Termination Literaturementioning

confidence: 99%

Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research

Parameswar

Dhir

Khoa

et al. 2021

IMR

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PurposeWhile the number of global alliance terminations in the business world has grown steadily during the past few decades, the scholarly literature on strategic alliance (SA) termination remains limited. This research paper aims to perform a bibliometric analysis of the literature on alliance termination and propose a model for future research agenda that links the termination phase to the pre-alliance termination phase and post alliance termination phase.Design/methodology/approachA search query on global alliance termination identified a total of 69 research papers from the Scopus database, and a bibliometric analysis was performed using the bibliometrix R-package and VOSviewer. The analysis further used the TCCM framework to review the set of papers.FindingsThis research analysis reveals that, compared to the pre-formation, formation, and process stages of alliances, limited research has been undertaken on global alliance termination. The bibliometric analysis and TCCM framework provide a complete view of the extant literature on global alliance termination from different dimensions and act as the which as the foundation for a developing the research agenda that links pre-alliance termination phase and post-alliance termination phase to that of alliance termination phase.Research limitations/implicationsThe proposed research agenda is unique as it integrates multiple phases in the alliance lifecycle with global alliance termination phase and develops a distinct view for future research that emphasizes on the post-alliance termination phase.Practical implicationsThe bibliometric analysis provides a precise snapshot of the state of the literature on global alliance termination. The research agenda developed provides a direction for further academic research that links alliance termination not only to pre-alliance termination phase but also to the post-alliance termination phase that is nascently explored in the literature.Originality/valueThis study is among the few to review and synthesize the literature on global alliance termination. It, therefore, functions as a catalyst to draw global scholars' attention. Further, it provides global researchers with direction by proposing a global research agenda.

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Section: Overview Of the Alliance Termination Literaturementioning

confidence: 99%

Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research

Parameswar

Dhir

Khoa

et al. 2021

IMR

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“…In the case study, interorganizational reputation is affected by the behaviour of some members and should be restored through appropriate sanctioning. Since the organization involved in the management of the championship is also involved in social initiatives related to sports values and society, this can be an example of consequences on all the participants brought forward by the behaviour of some member (for another example of inter-organizational reputation damage, see also Dickson et al, 2018). Thus, it is always possible to calculate damages, if not directly, at least as a percentage of extant revenues.…”

Section: The Punitive Systemmentioning

confidence: 99%

The impact of corruption on sport demand

Amenta

Betta

2020

IJSMS

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PurposeThe article presents an empirical analysis that evaluates the effects of a systemic corruption scandal on the demand in the short and the long run. In 2006, the Calciopoli scandal uncovered the match rigging in the Italian soccer first division. The exemplary sportive sanction of relegating the primary culprit to the second division imposed further negative externalities on the other clubs. Should we prefer the sportive sanction on the team or the monetary fines for the club?Design/methodology/approachWe estimated two log-linear models of the demand side (stadium attendance) using a fixed effect estimator, on two panel data set made of all the Italian soccer clubs in the first and second division (Serie A and Serie B) for the seasons 2004/2005 to 2009/2010, considering the relegation of the Juventus as the event which impacted the demand for soccer.FindingsRelegating Juventus to Serie B caused an immediate decrease of 18.4% in the attendance for all the teams, both in Serie A and in Serie B, for the three seasons considered, and 1% decrease when all the seasons are considered to measure the fallout of the scandal on the fans' disaffection.Originality/valueThe effect of corruption in sport on demand is an important issue, and there are few studies already published. As for sports economics and management, our results are of interest for sport-governing bodies – as a case study that can help in designing a more effective sanctioning system to prevent corruption episodes.

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“…This could also involve an assessment of which factors influence image perception. Future research should also examine the role of meta-organizations in managing reputational interdependence within a collective crisis (Dickson et al, 2018).…”

Section: Limitations and Future Researchmentioning

confidence: 99%

“…Image positively impacts perceptions of quality (Kang & James, 2004) and positive word-of-mouth (Oshimi & Harada, 2016). A positive image is a barrier to the deleterious impacts of athlete transgressions and sporting scandals (Dickson et al, 2018).Moreover, image fit is important because congruence promotes image transfer (Grohs & Reisinger, 2005).…”

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confidence: 99%

Determinants of Image and Image Fit: A Study of Four Sports and Their Domestic and International Governing Organizations

Hallmann

Dickson

Giesen

2020

Communication & Sport

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This study examined the determinants of image and image fit between a sport and its domestic and international governing bodies. Data were collected using eight online surveys ( n = 1,862). Each of the eight surveys focused on a single sport and either its national or international governing organization (e.g., athletics and the International Association of Athletics Federations (IAAF) or athletics and the German Athletics Federation). Regression analyses revealed that sport interest, trust, age, and gender significantly influenced the overall image fit of the sport with the organization. Trust was significantly associated with both sport image and organization image. Sport organizations should become more adept at leveraging their association with their (positively viewed) athletes and their sport. To leverage the link with their sport, sport organizations should associate themselves with “feel good” dimensions of their sport. This study is the first to examine image fit between a sport and its domestic and international governing organization.

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Conceptualizing the Dissolution of a Social Marketing Sponsorship

Cited by 9 publications

References 86 publications

Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research

Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research

The impact of corruption on sport demand

Determinants of Image and Image Fit: A Study of Four Sports and Their Domestic and International Governing Organizations

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