Conclusion

Loveless, Douglas J.; Beverly, Cheryl L.; Bodle, Aaron; Dredger, Katie; Foucar-Szocki, Diane; Harris, Teresa; Kang, Shin Ji; Thall, Jane B.; Wishon, Phillip M.

doi:10.1007/978-94-6300-812-9_11

Cited by 1 publication

(1 citation statement)

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“…The degree to which instructors are authentic and transparent reflects humanizing marketing education and therefore provides the academic context for students to feel safe and encouraged to learn and grow as established in prior research (Cajete, 2010). The pedagogy of vulnerability runs counter to the traditional thought that self-disclosure is a display of weakness that can be exploited in social media (Loveless et al, 2016). The results of this study demonstrate that vulnerability and relatedness are beneficial for students and future research should identify areas that improve for instructors as well.…”

Section: Discussionmentioning

confidence: 90%

The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation

Syrdal

Schee

VanMeter

et al. 2021

Journal of Marketing Education

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Applying the pedagogy of vulnerability and self-expansion theory, the exercise known as the Know Me Activity (KMA) enhances self-expansion by encouraging connections between students and the instructor. The pedagogy of vulnerability is premised on risking self-disclosure as an act of courage. Self-expansion theory is grounded in personal relationships whereby individuals are motivated for personal growth and identify with others to gain access to their resources. In the context of marketing education, self-expansion stems from enhancing student self-awareness for personal growth as well as perceived vulnerability and relatedness of the instructor to encourage access to expertise. The KMA was conducted at three universities and assessed to determine its usefulness as a self-expansion exercise. Survey results indicate that students found the activity contained self-expansion characteristics, and they recommend it for future use. The results of the pretest and posttest analyses also demonstrated an increase in student self-awareness, perceived instructor vulnerability, and perceived instructor relatedness. Self-expansion activities enhance relationships by design and participating in them can lead to increased student effort and persistence. Marketing educators can, therefore, have confidence in utilizing the KMA as a means for mitigating social isolation and encouraging perseverance.

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Section: Discussionmentioning

confidence: 90%