Every day, we respond to the dynamic world around us by flexibly choosing actions to meet our goals. This constant problem solving, in familiar settings and in novel tasks, is a defining feature of human behaviour. Flexible neural populations are thought to support this process by adapting to prioritise task-relevant information, driving coding in specialised brain regions toward stimuli and actions that are important for our goal. Accordingly, human fMRI shows that activity patterns in frontoparietal cortex contain more information about visual features when they are task-relevant. However, if this preferential coding drives momentary focus, for example to solve each part of a task, it must reconfigure more quickly than we can observe with fMRI. Here we used MVPA with MEG to test for rapid reconfiguration of stimulus information when a new feature becomes relevant within a trial. Participants saw two displays on each trial. They attended to the shape of a first target then the colour of a second, or vice versa, and reported the attended features at a choice display. We found evidence of preferential coding for the relevant features in both trial phases, even as participants shifted attention mid-trial, commensurate with fast sub-trial reconfiguration. However, we only found this pattern of results when the task was difficult, and the stimulus displays contained multiple objects, and not in a simpler task with the same structure. The data suggest that adaptive coding in humans can operate on a fast, sub-trial timescale, suitable for supporting periods of momentary focus when complex tasks are broken down into simpler ones, but may not always do so.