“…If this combination of factors leads to a positive expectancy, it will likely result in a beneficial or improved outcome through the placebo effect, whereas negative expectancies could induce harmful outcomes due to the activation of the nocebo effect. Overall, we can state that these phenomena are associated to cognitive–affective factors that can trigger a top-down neural and biochemical modulation of different physiological processes, thus influencing pain (Benedetti, Pollo, & Colloca, 2007; Colloca & Grillon, 2014; Petersen et al, 2014; Price, Craggs, Nicholas Verne, Perlstein, & Robinson, 2007), fatigue (Shaibani, Frisaldi, & Benedetti, 2017), Parkinson’s disease (Frisaldi et al, 2017; Udupa & Fox, 2015), immunity (Tekampe et al, 2017; Wendt, Albring, & Schedlowski, 2014), irritable bowel syndrome (Ballou et al, 2017; Kaptchuk et al, 2010), and the effectiveness of medications (Ader et al, 2010; Bingel et al, 2011; Colloca, Enck, & DeGrazia, 2016), among others. While ethical considerations have always been of concern due to an association of the effectiveness of placebos with deception, newer research has found that placebo effects can occur even when an individual is aware of receiving or having received a placebo intervention (Ballou et al, 2017; Carvalho et al, 2016; Colloca, Pine, Ernst, Miller, & Grillon, 2016; Kaptchuk et al, 2010; Locher et al, 2017).…”