Context: A radial temperature difference together with an inhomogeneous radial electric field gradient is applied to a dielectric fluid confined in a vertical cylindrical annulus inducing thermal electro-hydrodynamic convection. Aims: Identification of the stability of the flow and hence of the line of marginal stability separating stable laminar free (natural) convection from thermal electro-hydrodynamic convection, its flow structures, pattern formation and critical parameters. Methods: Combination of different measurement techniques, namely the shadowgraph method and particle image velocimetry, as well as numerical simulation are used to qualify/quantify the flow. Results: We identify the transition from stable laminar free convection to thermal electro-hydrodynamic convective flow in a wide range of Rayleigh number and electric potential. The line of marginal stability found confirms results from linear stability analysis. The flow after first transition forms a structure of axially aligned stationary columnar modes. We experimentally confirm critical parameters resulting from linear stability analysis and we show numerically an enhancement of heat transfer.