2020
DOI: 10.20318/recs.2020.5451
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Conferencias de prensa y COVID-19: explorando la respuesta gubernamental mexicana desde la comunicación en salud

Abstract: Introducción: La pandemia de la COVID-19 ha puesto a prueba la capacidad de los gobiernos –y de los sistemas políticos y sanitarios– para manejar situaciones excepcionales, donde la comunicación cumple un rol fundamental. Esto demanda desplegar procesos comunicativos coordinados, coherentes, asertivos y eficientes. Objetivo: El presente artículo tiene el objetivo de caracterizar las conferencias de prensa de la Secretaría de Salud de México durante la segunda fase de la pandemia de COVID-19 en el país, por ser… Show more

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Cited by 11 publications
(5 citation statements)
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“…One striking communication strategy was noted in Spain, Italy, Germany, and Mexico [ 27 , 32 , 33 ]. The Spanish government’s communications can be described as a blend of conventional information and a subtle use of warlike language.…”
Section: Resultsmentioning
confidence: 99%
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“…One striking communication strategy was noted in Spain, Italy, Germany, and Mexico [ 27 , 32 , 33 ]. The Spanish government’s communications can be described as a blend of conventional information and a subtle use of warlike language.…”
Section: Resultsmentioning
confidence: 99%
“…The study from Italy looked into how government and press releases affected public anxiety [ 33 ]. The authors emphasized the significance of using empathetic and targeted messaging strategies to address public concerns.…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…With this, it can be highlighted that during the governments of Martín Vizcarra and Francisco Sagasti there was a change in the strategy to get the message to the public, since in the first wave, the presence of the president was consecutive still, the acceptance varied depending on the issues to be discussed; so for the second wave, the interim president was represented by specialists on the subject, which allowed the message to be shared more clearly with the population. This means an essential change since press conferences in a pandemic context are a means of transmitting messages and recommendations to the population (Guibarra and Sánchez, 2020).…”
Section: Discussionmentioning
confidence: 99%
“…One of the main communication strategies carried out by the countries were press conferences, understood as meetings organized to invite the media offer information simultaneously, and develope with clear language so that it reaches the largest number of audiences. Furthermore, in the context of a health emergency, it is used as a means of transmitting messages and recommendations to the population, as well as to inform about the disease and explain the strategy that the government has adopted to manage the health crisis (Amado et al, 2019;Guibarra and Sánchez, 2020).…”
Section: Introductionmentioning
confidence: 99%