The molecular dimensions and melt rheology of a thermotropic all-aromatic liquid crystalline polyester (TLCP) composed of p-hydroxy benzoic acid, hydroquinone, terephthalic acid, and 2,4-naphthalenedicarboxylic acid is examined. The Mark-Houwink exponent (␣) of 0.95 is estimated for the TLCP. The persistence length estimated from molecular weight (M) and intrinsic viscosity ([]) data using the Bohdanecky-Bushin equation is about 95 Å, whereas that estimated from light scattering data is 117 Å. These persistence lengths and the observed ␣ value, both higher than those for flexible polymers, suggest that the present TLCP is a semirigid polymer. The zero shear melt viscosity ( 0 ) varies with approximately M 6 for molecular weight M Ͼ 3 ϫ 10 4 g/mol; below this molecular weight, 0 varies almost linearly with M. Widely different entanglement molecular weights (M e ) are predicted, depending on the method used; the plateau modulus estimates M e of about 8 ϫ 10 5 g/mol, whereas the ratio of mean square end-to-end distance and molecular weight (͗R 2 ͘ 0 /M) predicts M e 's either too small (0.33 g/mol) or too large (2.5 ϫ 10 6 g/mol), depending on the theory used. Although the change in the molecular weight dependency of melt viscosity appears to be associated with the onset of entanglement coupling of the semirigid molecules, its origin needs further investigation.