2008
DOI: 10.1016/j.jbusres.2008.01.012
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Confirmatory tetrad analysis in PLS path modeling

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Cited by 514 publications
(379 citation statements)
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References 32 publications
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“…Bruhn et al (2008) model customer equity management (CEM) formatively with the definition "outcomes of successful CEM", but the essay notes that a reflective model is better for a study in which the CEM definition is "the propensity to successfully manage customer equity". Gudergan et al (2008) and Cadogan et al (2008) work with the market orientation construct, but again, that construct's specification depends on its modeling and its questionnaire instructions.…”
Section: Discussionmentioning
confidence: 99%
“…Bruhn et al (2008) model customer equity management (CEM) formatively with the definition "outcomes of successful CEM", but the essay notes that a reflective model is better for a study in which the CEM definition is "the propensity to successfully manage customer equity". Gudergan et al (2008) and Cadogan et al (2008) work with the market orientation construct, but again, that construct's specification depends on its modeling and its questionnaire instructions.…”
Section: Discussionmentioning
confidence: 99%
“…Para atender o índice de confiabilidade, as dimensões devem apresentar confiabilidade composta e alfa de Cronbach igual ou superior a 0,7 e AVE igual ou superior a 0,5 (Gudergan, Ringle, Wende, & Will, 2008;Stratman & Roth, 2002).…”
Section: Procedimentos Para Análise Dos Dadosunclassified
“…No intuito de diminuir as restrições da amostra, optou-se pela purificação do modelo, dessa maneira, eliminando variáveis que possuíam baixa significância no constructo a fim de preservar a relação de cinco a oito respondentes por parâmetro para que viabilizasse a robustez das análises (Gudergan et al, 2008;Ringle, Sarstedt, & Straub, 2012). Além disso, considerando que o software SPSS para tratamento de dados não contempla o tratamento diferenciado das dimensões formativas e reflexivas, tais questões não foram discutidas no decorrer da análise.…”
Section: Procedimentos Para Análise Dos Dadosunclassified
“…Initially, tests were carried out to determine the reflexive or formative structure of the second and third order constructs using Partial Least Squares (Gudergan, Ringle, Wende, & Will, 2008). The tetrad analyses proved that both the CCB and Benefits second order constructs and the Benefits third order one obey a formative structure (p ≤ 0.01).…”
Section: Structural Model Of Ccb and Its Benefitsmentioning
confidence: 99%