Conflict, strategic management, and public relations

Plowman, Kenneth D.

doi:10.1016/j.pubrev.2004.10.003

Cited by 39 publications

(20 citation statements)

References 7 publications

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“…Also, there is a statistically significant correlation between the success of the PR function (p3) and the overall success of the company (p4). The positive impact of the PR function on a variety of indicators of company performance has been confirmed by previous studies (see, for example, Lee & Yoon, 2010;Podnar, Lah, & Golob, 2009;Plowman, 2005).…”

Section: To What Extent Do You Believe That Pr Activities In Yoursupporting

confidence: 77%

Research into the evaluation of PR activities in companies from Serbia

et al. 2016

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This paper presents the results of a research into the volume, type and quality of the evaluation of public relations activities in companies in Serbia. The survey was conducted via a web survey. The responses were collected from 50 PR service managers from 50 companies in Serbia. The results are presented through descriptive statistics and correlation analysis where some of the observed sizes of the connection were analyzed. The main conclusions can be summarized as follows: PR functions are often not assigned sufficient importance in companies in Serbia; the evaluation of PR activity is slightly neglected compared to other PR activities; intensive and continuous evaluation of the performances of PR activities increases the likelihood of the complete PR function of the company being successful; companies that are not so successful use evaluation less than successful companies; the evaluation of PR activities is mostly done through a method for measuring quantity; the main problems in the evaluation of PR activities are lack of time and money. The evaluation of PR activities in companies in Serbia can be improved through a greater understanding on the part of top managers, and also by hiring additional PR practitioners.

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Section: To What Extent Do You Believe That Pr Activities In Yoursupporting

confidence: 77%

Research into the evaluation of PR activities in companies from Serbia

et al. 2016

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“…In order to build strong relationships with donors, NPOs can use the following symmetrical relationship-cultivation strategies (Grunig & Huang, 2000;Hung, 2001;Hung, 2007;Plowman, 1998;Plowman, 2005):…”

Section: Donor Relationship Management In the Npo Sectormentioning

confidence: 99%

Donor relationship management practices in the South African non-profit sector

Wiggill

2014

Public Relations Review

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“…Executives rely on the experience and skills of the public relations experts in the strategic planning of the institution and the resolution of its problems (Plowman, 2005a). Conflicts between shareholders and institutions need public relation experts' skill and care in problem solving, and public relation experts are expected to contribute to the institutional management of the responses to the conflicts (Plowman, 2005b).…”

Section: Public Relations and Conflict Managementmentioning

confidence: 99%

Public Relations Professionals’ Perception of Conflict Management as a Management Function

Eray¹

2016

JMC

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Conflicts are a part of daily life that people encounter at home, work, and in organizations. It is evident that organizational conflicts are becoming more complex. In this respect, it is important for senior executives not to disregard these conflicts and involve public relations professionals in the conflict management processes. Hence, it is expected that public relations professionals become participants in the strategic planning process and that senior management relies on their experience and talents during the strategic planning process of organizations and resolution of issues. Another definition of public relations has emerged over the past years, even though the recent definitions of public relations focus on developing mutually beneficial relationships between organizations and their publics. Glen T. Cameron from University of Missouri defines public relations as management of conflict and competition strategically for the benefit of one's own organization and, if possible, mutual benefit of organizations and individuals. It is impossible to disregard the influence of public relations professionals on managing the conflicts between an organization and its peers, and hence it is important to conduct further research on their approach to conflict management. With this motive, research questions have been generated based on the data presented by Professor Kenneth Plowman as a result of his analysis of strategic management of public relations in conflict management. Using the semi-structured interview technique, public relations professionals in Turkey were asked to describe their approach to conflict management.

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Conflict, strategic management, and public relations

Cited by 39 publications

References 7 publications

Research into the evaluation of PR activities in companies from Serbia

Research into the evaluation of PR activities in companies from Serbia

Donor relationship management practices in the South African non-profit sector

Public Relations Professionals’ Perception of Conflict Management as a Management Function

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