“…For example, zscore neurofeedback aims to alter brain activity in participants to match an averaged signal (Bekelman & Gross, 2003;Perlis et al, 2005), the expansive pharmaceutical literature (Antonuccio, Danton, & McClanahan, 2003;Rabipour, Delpero, & Raz, 2011), prevalent brain training programs (Underwood, 2016), and to a lesser, but non-negligible extent, research on psychological therapies (Lieb, Osten-Sacken, Stoffers-Winterling, Reiss, & Barth, 2016). Even in the absence of financial interest, moreover, comparative studies across behavioral treatment, psychotherapy, and pharmacology, tend to skew findings towards the specific choice-oftreatment espoused by the authors (Luborsky et al, 1999;Maj, 2008).…”