Conflitos De Interesses Nas Estratégias Da Indústria Alimentícia Para Aumento Do Consumo De Alimentos Ultraprocessados E Os Efeitos Sobre a Saúde Da População Brasileira

Abstract

Demetra; 2017; 12(2); 349-360 350 discussão com transparência e equidade, a fim de manter o interesse da população brasileira em primeiro lugar. Palavras AbstractNoncommunicable chronic diseases in 2010, accounted for over 18 million deaths worldwide; in 2014, the prevalence of overweight represented 2.1 billion. In Brazil, overweight affects 51% of the population. Ultra-processed foods as sandwich cookies, pack snacks, soft drinks and fast food, collaborate to this epidemic by presenting combinations of ingredients that make them highly palatable (sugar, salt, fat and chemical additives) and damage mechanisms of control of appetite. The main factors that contributed to the increase in the consumption of these foods were the strengthening of the economy, the increase in purchasing power, marketing campaigns, as well as the comfort, convenience and its lower cost. The food industry has used opinion formation strategies, such as exposure in the media with massive campaigns to promote these products and initiatives focused on health professionals through sponsorship of scientific events and non-governmental organizations. Conflicts of interest in scientific production are increasing and analysis of studies funded by industry has shown that the outcomes are favorable to the study sponsor. This trial aimed to discuss the influence of the food industry in the increased consumption of ultra-processed food and the effects on health of the Brazilian population. Thus, ther may be a contribution to the process in the transformation of practices and principles, as well as an extension of this discussion with transparent and fair discussion, keeping the interest of the Brazilian population first.

Consumption of Ultra-Processed Foods by Children Under 24 Months of Age and Associated Factors

“…1 Among the conditions that favored this trend is the greater participation of women in the labor market, with consequent reduction in the time available to prepare meals; globalization; the socioeconomic development, which expanded the access to readymade foods; the influence of the media in changing the eating habits of the population 1,2 and the persuasive strategies used by the food industry through marketing; and the excessive increase in palatability, which can lead to addiction and uncontrolled appetite. 3 The increasing intake of ultra-processed foods is one of the leading causes of the current pandemic of obesity and non-communicable diseases, 4,5 as these products are more caloric, have larger amounts of free sugar, sodium, and total and saturated fats, and lower protein and fiber content, when compared to fresh or minimally processed foods. 5,6 This modification in eating habits has contributed to change the Brazilian nutritional epidemiological profile, a process known as nutritional transition, in which diseases related to overweight, such as obesity, diabetes, and hypertension, overcame those associated with nutritional deficiencies.…”

Percepção sobre mídia e comportamento na compra de alimentos: estudo com consumidores de dois municípios do sul de Minas Gerais

“…Estes indícios corroboram com Caivano et al (2017), que ressaltam que há muitas evidências de que os alimentos ultraprocessados colaboram para a epidemia de obesidade e DCNT. Os autores destacam ainda que, dentre os principais fatores que contribuíram para o aumento no consumo desses alimentos, estão as campanhas de marketing, por meio da utilização de estratégias de formação de opinião, como a exposição de campanhas maciças para a promoção desses produtos na mídia, como televisão e internet.…”

“…Com a profusão de alimentos industrializados nos mercados em nível mundial, criou-se ambiente competitivo, em que o marketing se torna essencial para o sucesso das companhias produtoras desses alimentos (Mayhew et al, 2016). Portanto, as campanhas de marketing colaboram para o aumento na aquisição de alimentos industrializados prontos para consumo, a partir da criação de necessidades no consumidor, da falta de tempo dedicada ao preparo dos alimentos, da comodidade, da praticidade e da conveniência trazidas por esses produtos (Caivano et al, 2017). Estas evidências podem explicar as respostas obtidas nesta pesquisa.…”

Influência da ambiência escolar no estado nutricional de pré-escolares de Macaé, Rio de Janeiro, Brasil

“…Protective and supportive factors related to the food trade and advertising within schools and in the surroundings are central to coping with obesity, as children are vulnerable to media persuasion strategies because they are still immature in terms of critical ability to do conscientious choices 5,13 . The food industry invests in studies on food preferences, signs, colors and forms that most attract the child, which imposes strong consumer pressure, in an unfair setting in terms of suitable choices.…”

“…Housing conditions and mother's schooling are examples of these factors historically evaluated in relation to childhood malnutrition 2,12 . In turn, exposure to food advertising and trade has appeared as an important extrinsic aspect related to nutritional excess 13 . Not specifically in childhood, but in order to understand determinants of nutritional excess in any age group, the number of studies that relate characteristics of the environment, food availability and food consumption is growing [14][15][16][17] .…”