Semiflexible polymers and their assemblies are important in biology as crosslinked networks of semiflexible polymers form a major structural component of tissue and living cells. This research used shear rheology to demonstrate the tuning from worm-like to rod-like conformation in semiflexible polymers by polymer-solvent interactions. The conformation was assessed by the persistence length l p , and its influence, in the semidilute regime, was assessed by the scaling of zero-shear viscosity η o with concentration c and molecular weight M. The polymers were poly n-butyl and poly n-octyl isocyanate (PBIC and POIC, respectively). PBIC exhibited the largest l p in chlorinated solvents, and the solutions obeyed the scaling law η o / c 3:0 M 6:6. However, when PBIC was dissolved in benzene the l p was greatly reduced and the scaling law now was η o / M 4:2 , consistent with a worm-like conformation. On the other hand, POIC dissolved in chlorinated and benzenic solvents exhibited a worm-like conformation and the scaling was η o / c 2:5 M 3:5. These results were contrasted with those of hydroxypropyl cellulose (HPC) aqueous solutions, which exhibit worm-like conformation, the solutions obeyed the scaling η o / c 2.5. Finally, the shear viscosity of the polyisocyanates and HPC obeyed the Saito scaling, valid for anisotropic particles in solution.