“…They may also be more assertive in seeking health care and more likely to practice health promotive behaviors, such as cancer screening. Previous research provides support for this mechanism as women who endorse masculine gender norms are more likely to report higher levels of body satisfaction (Steinfedlt, Zakrajsek, Carter, & Steinfeldt, 2011), higher levels of ego-strength and self-esteem (Woo & Oie, 2006), lower occurrence of social anxiety disorder (Roberts, Hart, & Coroiu, 2011), and lower suicidal thoughts than women who hold more traditional views on gender roles (Hunt, Sweeting Keoghan, & Platt, 2006). …”