“…In recent years, empirical evidence has grown confi rming the predicted trouble by showing that the incongruence between implicit motives and explicit motives as well as between implicit motives and goals is associated with impairment of emotional well-being (e.g. Brunstein et al, 1998;Brunstein, Schultheiss, & Maier, 1999;Brunstein, Lautenschläger, Nawroth, Pöhlmann, & Schultheiss, 1995), life satisfaction (Hofer & Chasiotis, 2003;Hofer et al, 2006) and decreased physiological well-being (Baumann et al, 2005) (for the negative effects of incongruent motives in a broader sense see also Kasser & Ryan, 1996;Ryan, et al, 1999;Sheldon & Elliot, 1999;Sheldon & Kasser, 1995).…”