“…As an example of salient meaning, Giora et al (2000) argued that, even though the word 'bank' can refer both to a financial institution and a riverside, the institution interpretation may be more salient to a city dweller than the riverside definition (Giora et al, 2000). Techentin and Voyer (2007) investigated the influence of emotional content and word salience on the REA typically found in language processing. Techentin and Voyer generally followed the method originally proposed by Grimshaw (1998) as they dichotically presented emotional words (i.e., "glad," "mad," and "sad" as emotional words, and "fad" as a neutral word) pronounced in either congruent or incongruent emotional tones (e.g., angry, happy, neutral, or sad).…”