Conjoint analysis of drivers and inhibitors of e-commerce adoption

Chaparro-Peláez, Julián; Agudo-Peregrina, Ángel F.; Pascual-Miguel, Félix

doi:10.1016/j.jbusres.2015.10.092

Cited by 67 publications

(57 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Since the emergence of e-commerce, the study of motivations as predictors of consumer purchasing behavior has gained attention in the literature [6]. The factors affecting the use of e-commerce services include usability, information quality, website quality, service quality, and playfulness [1].…”

Section: Introductionmentioning

confidence: 99%

Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations

Chen

Fang

et al. 2019

Sustainability

View full text Add to dashboard Cite

The motivation behind online consumption behavior is different from that of online social behavior, and research is lacking regarding the impact of identification on e-commerce consumption. The current research examines the influence of identification, which is perceived anonymity, and intrinsic motivation on the continuous purchasing behaviors on retailing e-commerce websites based on self-determination theory. The mediating role of intrinsic motivation was also empirically tested from a sample of 661 frequent consumers using the partial least squares approach. The findings were: (1) Identification negatively influences perceived anonymity, and its low, but significantly positive, influence on continuous e-commerce consumption were totally mediated by perceived competence, perceived autonomy, and perceived relatedness. (2) Perceived anonymity positively influences self-determination factors, which has partly mediating impact between perceived anonymity and continuous consumption. (3) The authenticity and concealment of identity are based on different mechanisms, but both of them are conducive to promoting continuous purchases. On retailing e-commerce websites, customers’ identity management should consider both identification in the background and anonymity perception in the service, and the contributions of the service to promote consumers’ perceived competence and perceived autonomy are important in continuous consumption.

show abstract

Section: Introductionmentioning

confidence: 99%

Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations

Chen

Fang

et al. 2019

Sustainability

View full text Add to dashboard Cite

show abstract

“…Capabilities of customers are getting enhanced with the advancement in electronic environment (Punj, 2013). Decision making of customers depends on several factors, like what are the product features at e-commerce websites, how convenient is the navigation of the website, how much information about the product is being available in digital markets and how much savings can be made when compared offline and online purchasing (Chaparro-Peláez et al, 2016;Kukar-Kinney et al, 2016;Lu and Gursoy, 2015;Yeo et al, 2017) Customers mostly decide upon that product which helps in maximizing their utility and minimizing their risks.…”

Section: Customer Decision Making: Changing Patternmentioning

confidence: 99%

“…The first priority factor shows that the consciousness of consumers about innovative and trendy products when they go to buy the products by online platform and this consciousness impact on their decision making (Baldus et al, 2015;Lissitsa and Kol, 2016 Therefore, the online service providers must understand their consciousness about innovative and trendy products/services and make the online marketing strategies in way so that they can provide them customize and up-to-date products, which give them feel of being innovative and trendy (Chaparro-Peláez et al, 2016;Grosso et al, 2017;Jiang et al, 2015;Xu et al, 2017).…”

Section: Implications To Theory and Practicementioning

confidence: 99%

Predicting changing pattern: building model for consumer decision making in digital market

Mangla

Luthra²,

Rana

et al. 2018

JEIM

View full text Add to dashboard Cite

Purpose Consumers have the multiple options to choose their products and services, which have a significant impact on the pattern of consumer decision making in digital market and further increases the challenges for the service providers to predict their buying pattern. In this sense, the purpose of this paper is to propose a structural hierarchy model for analyzing the changing pattern of consumer decision making in digital market by taking an Indian context. Design/methodology/approach To accomplish the objectives, the research is conducted in two phases. An extensive literature review is performed in the first phase to list the factors related to the changing pattern of consumer decision making in digital market and then fuzzy Delphi method is applied to finalize the factors. In the second phase, fuzzy analytic hierarchy process (AHP) is employed to find the priority weights of finalized factors. The fuzzy set theory allows capturing the vagueness in the data. Findings The findings obtained in this study shows that consumers are much conscious about innovative and trendy products as well as brand and quality; therefore, the service providers must think about these two most important factors so that they can able to retain their consumer in their online portal. Practical implications The analysis shows that “innovative and trendy” is the first priority factor for the consumers followed by “brand and quality” and “fulfilment and time energy.” The proposed model can help the marketers and service providers in predicting customers’ preferences and their changing pattern efficiently under vague surroundings. The outcomes of this research work not only help the service provider to update their products and services according to consumers’ needs but can also help them to increase profit and minimize their risk. Originality/value This work contributes to consumer research literature focusing on problem evaluation in the context of changing pattern of consumer decision making in digital era.

show abstract

“…E-commerce came into being since late 1970s. Many advantages of online shops encourage consumers to adopt, like lower costs, better prices than traditional retailers, and ability of consumers to compare prices from different retailers (Chaparro-Peláez et al, 2016, Chang et al, 2010.…”

Section: What Is E-commerce?mentioning

confidence: 99%

Cloud Computing of E-commerce

Almarabeh¹,

Majdalawi²

2018

MAS

View full text Add to dashboard Cite

Cloud computing affects on different sectors, including: E-learning, health care, and E-commerce. It offers online services in high efficiency and minimal cost which provide a high economic value. It is undoubtedly the next revolution in the Internet world as well as the business world. Currently, more E-commerce enterprises move to Cloud Computing to achieve high practical value. This paper introduces an overview for Cloud computing in E-commerce through discussing various definitions for both concepts, highlighting the benefits and challenges for applying Cloud Computing in E-commerce, and discussing a suggested cloud computing E-commerce framework.

show abstract

Conjoint analysis of drivers and inhibitors of e-commerce adoption

Cited by 67 publications

References 33 publications

Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations

Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations

Predicting changing pattern: building model for consumer decision making in digital market

Cloud Computing of E-commerce

Contact Info

Product

Resources

About