Connected audiences in digital media markets: The dynamics of university online video impact

Lopez-Buenache, German; Meseguer-Martínez, Ángel; Ros-Gálvez, Alejandro; Rosa‐García, Alfonso

doi:10.1016/j.iedeen.2021.100176

Cited by 5 publications

(5 citation statements)

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“…Por otro lado, la adopción de plataformas en línea como entorno principal de enseñanza se ha visto acelerada, llevando a un aumento significativo en la creación y consumo de contenido educativo en YouTube [29,30]. La plataforma YouTube es una excelente oportunidad tanto para la educación formal [31][32][33], como informal [34]. Durante el periodo de docencia virtual, esta plataforma ganó una enorme popularidad al apoyar a profesores y estudiantes en el aprendizaje a distancia [35], convirtiéndose en un recurso esencial para estudiantes universitarios, y ofreciendo una amplia gama de contenidos, desde tutoriales y clases hasta demostraciones prácticas.…”

Section: Tecnologías E-learningunclassified

Contenido multimedia generado por el estudiante como estrategia de aprendizaje activo y colaborativo: Una experiencia piloto en la ETSIT de la Universidad de Málaga

Boluda Ruiz,

del Castillo Vázquez,

García Zambrana

2023

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Este libro surge para dar respuesta a la urgente necesidad de incrementar los niveles de motivación y de participación de los estudiantes en el ámbito universitario, concretamente en algunos de los Grados que oferta la Escuela Técnica Superior de Ingeniería de Telecomunicación (ETSIT) de la Universidad de Málaga relacionados con la Ingeniería de Telecomunicación. La disminución de los niveles de motivación y participación de los estudiantes, tal como se viene observando desde hace unos años, se ha acentuado aún más desde el período de enseñanza virtual debido a la emergencia de la COVID-19. Ante este desafío, se propone como solución innovadora la creación e implementación de una nueva estrategia de aprendizaje activo y colaborativo que se basa en la generación de contenido multimedia por parte de los estudiantes, buscando siempre un aprendizaje de mayor calidad, especialmente en asignaturas obligatorias de Grado. Al mismo tiempo, los estudiantes sin duda pueden desarrollar y fortalecer habilidades transversales como el trabajo en equipo, la comunicación oral y el pensamiento crítico y creativo, todas esenciales en una potencial carrera profesional. En el experimento participaron de manera voluntaria estudiantes de diversas titulaciones y grupos de edad. Los resultados del experimento revelan un alto nivel de satisfacción por parte de los estudiantes con esta innovadora estrategia de aprendizaje y un alto éxito en el logro del objetivo principal, concluyendo que el grado de madurez y responsabilidad académica de los estudiantes involucrados presenta un impacto significativo. Se espera que este libro no solo sea una fuente de información valiosa, sino también una inspiración para todos aquellos comprometidos con la mejora de la educación universitaria. Que su lectura conduzca a nuevas ideas, reflexiones y acciones que contribuyan a un futuro más prometedor para la enseñanza y el aprendizaje en nuestro entorno académico.

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Section: Tecnologías E-learningunclassified

Contenido multimedia generado por el estudiante como estrategia de aprendizaje activo y colaborativo: Una experiencia piloto en la ETSIT de la Universidad de Málaga

Boluda Ruiz,

del Castillo Vázquez,

García Zambrana

2023

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“…It is recommended to consider appropriate dimensions and metrics to understand the impact of online video. However, before proposing this type of measurement, it is necessary to analyze the acceptance of video use and teaching methods, as well as categorize the fundamental production of videos in university education (D'Aquila, Wang, and Mattia, 2019;López-Buenache et al, 2022).…”

Section: Review Of the Literaturementioning

confidence: 99%

“…This not only constitutes a cognitive proposal in the sequence of work of each engineering course but also infuses emotion through this sequential relationship. The decrease in the use of text and its relative ineffectiveness in conveying content and explanations highlight the significance of coherent explanations that can be seamlessly integrated into the student-content relationship (López-Buenache et al, 2022).…”

Section: Value Of Immediacy In Understandingmentioning

confidence: 99%

“…In the field of education, a future in which artificial intelligence (AI) will mediate the use of videos during classroom sessions is envisioned. This perspective, supported by research, suggests that videos are not only useful for groups of students but also allow for the assessment of emotions that arise in relation to the content and academic context (López-Buenache et al, 2022;Quach et al, 2022).…”

Section: Introductionmentioning

confidence: 96%

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Effectiveness Associated With Learning With Video and Multimedia Content in Engineering Students’ Classroom Sessions

More Valencia,

Nizama Reyes,

Lizana Puelles

et al. 2023

JHETP

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Video as an educational tool has evolved in response to the widespread engagement with multimedia content in the modern era. This approach adapts to the widespread access to the internet and online communication, transforming teaching methods in university environments. The inclusion of video in the educational process not only presents concepts in an engaging way but also encourages active student participation and contributes to the construction of knowledge. The versatility of videos enriches understanding by combining visual and auditory elements, promoting better retention of information. Adapting teaching methods to the multimedia era is fundamental in engineering education. Students recognize the value of videos in understanding practical solutions and engineering applications, highlighting their preference for viewing over reading. Clarity in the presentation and description of videos, together with their easy accessibility, is crucial to their effectiveness. The use of video as an academic resource not only allows for improved student performance but also fosters collaboration and independent learning. In this evolving educational environment, adaptability, collaboration, and individual reflection become essential factors in maximizing multimedia and video resources. The integration of artificial intelligence and the creation of digital scientific discourses reflect the ongoing transformation in education. Through visual and auditory elements, videos enhance the learning experience, fostering active participation and facilitating a deeper understanding of concepts. This, in turn, contributes to the educational development of engineering students.

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“…Especially in the time of COVID-19, this platform gained increased attention to support teachers and students in distance learning [15], [16]. Educational institutions [17], [18] and professional organizations [19] are posting full lectures and rich materials on YouTube, making learning content more accessible than ever. Furthermore, diverse professional creators of high-end edutainment content are adding value to this platform [20], [21].…”

Section: Introductionmentioning

confidence: 99%

YouTube and Education: A Scoping Review

Shoufan

Mohamed

2022

IEEE Access

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YouTube has evolved to a global platform for formal and informal education. In contrast to traditional sources of learning multimedia, YouTube is a social platform with numerous characteristics that make its real value for education not obvious. We neither know how reliable the learning content on YouTube is, what best-practice strategies for using this platform in education are nor how watching YouTube affects students' performance and behavior. To shed light on these questions, we conducted a scoping review of the literature on YouTube and education. A total of 647 publications were included and analyzed thematically. Four research themes could be identified: (1) Content creation and assessment (2) User attitudes and acceptance (3) Usage strategies and behaviors (4) Impact on student learning. The findings of the respective studies were analyzed and compiled theme by theme. The main results of this review are: (1) There is an increasing concern about content quality on YouTube. (2) Despite versatile production and usage strategies, no relationships were established between such strategies and learning.(3) Most studies on the impact of YouTube on student learning reported positive results in the form of enhanced skills, competencies, interest, motivation, engagement levels, or test performance. We conclude that YouTube is a rich, free, easy-to-use, and enjoyable source of learning content. However, the challenges and risks associated with this platform suggest that it is best suitable for guided learning where teachers make or select the content and include it in a well-defined, pedagogy-driven learning context.

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Connected audiences in digital media markets: The dynamics of university online video impact

Cited by 5 publications

References 43 publications

Contenido multimedia generado por el estudiante como estrategia de aprendizaje activo y colaborativo: Una experiencia piloto en la ETSIT de la Universidad de Málaga

Contenido multimedia generado por el estudiante como estrategia de aprendizaje activo y colaborativo: Una experiencia piloto en la ETSIT de la Universidad de Málaga

Effectiveness Associated With Learning With Video and Multimedia Content in Engineering Students’ Classroom Sessions

YouTube and Education: A Scoping Review

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