“…Power and dependence are seen as a mirror image of the same construct (Frazier, 1983), thus pointing at the ambiguous nature of interdependence. Recent studies try to break dependence into interdependence asymmetry and magnitude and explore the impact of both dimensions on channel relationship (Keysuk and Hsieh, 2006; Kim and Hsieh, 2003; Kumar and Scheer, 1995; Ryu and Eyuboglu, 2007). Interdependence magnitude refers to the sum of both parties' dependencies on the another and interdependence asymmetry is the difference between one party‘s dependence on another (Kumar and Scheer, 1995; Ryu and Eyuboglu, 2007).…”