Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand

Moghavvemi, Sedigheh; Ormond, Meghann; Musa, Ghazali; Isa, Che Ruhana; Thirumoorthi, Thinaranjeney; Mustapha, Mohd Zulkhairi; Kanagi, A; Kanapathy, Kanagi; Chandy, Jacob John Chiremel

doi:10.1016/j.tourman.2016.10.010

Cited by 129 publications

(94 citation statements)

References 39 publications

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“…In 2007, Malaysia achieved 253.84 Million MYR (USD 78 Million) through investment in medical tourism. Although Malaysia shows some improvement in terms of healthcare services, physical infrastructure, and using human capital to enhance visitor satisfaction, this tactic has also been implemented by neighboring countries (Moghavvemi et al 2017). In terms of the positive perception of residents, this activity is really good for national income, and suggests that Malaysia is one of the most preferred destinations among retired people, based on a previous report .…”

Section: Review Of Literature On Economic Impactmentioning

confidence: 97%

Perception of Tourism Impact and Support Tourism Development in Terengganu, Malaysia

2017

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(1) Background: Tourism is a prominent industry with the capability to generate income for developed as well as developing countries. However, studies are still lacking, particularly those specifically investigating the perception of local residents towards tourism. The perception of the locals is important, since it could determine the extent of their support for tourism development. In addition, previous research has found that male residents are more supportive towards tourism development. Therefore, this factor is adapted in this study to additionally examine whether gender may influence the tourism industry. (2) Methods: This study used Structural Equation Modeling (SEM) technique for determining the structural estimates between constructs. (3) Results: The respondents agree that positive perception, negative perception and tourism impact have a significant impact on support for tourism development, which has been recognized as a Social Exchange Theory model. Moreover, the findings also reveal that gender has the potential to moderate the causal effects of tourism impact on tourism development. (4) Conclusion: The residents understand the tourism sector could strengthen the national economy, but they also want natural resources to be protected.

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Section: Review Of Literature On Economic Impactmentioning

confidence: 97%

Perception of Tourism Impact and Support Tourism Development in Terengganu, Malaysia

2017

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“…As an example, a survey revealed that 84 per cent of Americans' decision to purchase a product or service was affected by online reviews (Promomagazine, 2009). The studies on eWOM and medical tourism (Abubakar and Ilkan, 2016;Abubakar, et al, 2017;Moghavvemi, et al, 2017) are as seen so recent, but so few. Hence, in order to expand our knowledge concerning the effects of eWOM on brand trust and revisit intention in medical tourism, which has received little attention, the following Hypotheses 1 and 2 were developed; H 1 : There is a positive relationship between eWOM and brand trust.…”

Section: The Effect Of Ewommentioning

confidence: 99%

The Antecedents of Revisit Intention in Medical Businesses

Arıcı

Güçer

2018

isarder

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This study investigates the relationship between electronic word-of-mouth (eWOM) and revisit intention of the medical tourists by focusing on the mediating role of brand trust. The Commitment Trust Theory was taken as the theoretical background of this study which posits relationship commitment and trust as key elements within a successful relationship. Having utilized data from 388 domestic medical tourists via a survey in Antalya, Turkey, it was concluded that eWOM has positive and significant influences on revisit intention. In addition, Structural Equation Modelling has shown that brand trust mediates the indirect effect of eWOM on revisit intention. This study concludes with discussion of empirical findings followed by practical implications, limitations and future directions.

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“…The authorities are necessary to check out an actual marketing application in branding the country as well as executing marketing strategies in expanding the medical and wellness tourism market in the country [37]. As a measure of publicizing Saudi Arabia 'Vision 2030', both online and offline promotion tools should be used to build awareness of the accessibility of high quality medical care and non-medical care services, reassure patients about the standards and quality of medical treatments, and offer alternative healthcare services for selection by potential target customers [38].…”

Section: Discussionmentioning

confidence: 99%

Evaluating Medical Tourism Prospects of Joint Commission International Accredited Hospitals in the Kingdom of Saudi Arabia

Reddy¹

2017

Health Sci J

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Medical tourism has been gaining an important place in the globalized healthcare market. The objectives of this research are to discover the possible methods in attracting medical tourists to Joint Commission International (JCI) accredited hospitals in Saudi Arabia and to measure the usefulness of marketing mix on Saudi Arabian Medical tourism. The Non probability purposive sampling technique was used in the study with 180 valid data samples are considered for final analysis resulting with 87.37% response rate. The respondents consisted of the doctors, nurses and hospital administrators from three JCI accredited hospitals in the Kingdom of Saudi Arabia (KSA). The answers were cautiously caught and implied, with SPSS 21.0 statistical platform for the study. The data reliability is checked using Cronbach's alpha, which is highly reliable at 0.84. The probable approaches in attracting medical tourists were rated as first and second, respectively, for the characteristics measured in choosing a treatment of patients (11.74%) and Prerequisites thought of the patients before coming to host countries for treatment (11.68%). The regression and correlation analysis were conducted to analyze correlations between the marketing mix variables for which the result is p<0.05 and there is a positive correlation between the variables except place -price, promotion -place, promotion -price. The study concluded that marketing mix plays an important role in attracting medical tourists to the KSA and make one of the most desirable destinations for world medical tourism.

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Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand

Cited by 129 publications

References 39 publications

Perception of Tourism Impact and Support Tourism Development in Terengganu, Malaysia

Perception of Tourism Impact and Support Tourism Development in Terengganu, Malaysia

The Antecedents of Revisit Intention in Medical Businesses

Evaluating Medical Tourism Prospects of Joint Commission International Accredited Hospitals in the Kingdom of Saudi Arabia

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