Modern societies are challenged by a range of problems; most, if not all, are aggravated by the way people behave. Our minds are shaped by the combined effect of nature and nurture. The only practical option for modifying behavior is to adjust the impact of the environment. All societies try to mold their citizens; thus, the question is not whether we should attempt to form the brains of future generations, but how to optimize the outcome. I shall discuss desirable features, brain plasticity, and strategies for enhancing society by tweaking the mindset, and thus the behavioral propensities, of the population.